6 Trends Kate Middleton Never Wears Anymore

Kate Middleton has been in the public eye for over a decade, which means we’ve been able to witness her style evolution from a college student to the impeccably dressed…

The Latest Street Style From Milan Fashion Week

The runways in New York and London have just come to a close, and now the fashion world is turning its sights on the third destination of fashion month: Milan. With iconic fashion houses…

6 Perfect Outfits Celebs Always Wear With Dr. Martens

Affordable, comfortable, versatile, timeless—Dr. Martens’ signature utility combat boots certainly check all the boxes, which probably explains why the label consistently ranks among the top shoe brands trending on Google….

5 Perfect Outfits Celebs Always Wear With Dr. Martens

Affordable, comfortable, versatile, timeless—Dr. Martens’ signature utility combat boots certainly check all the boxes, which probably explains why the label consistently ranks among the top shoe brands trending on Google….

This Is How Angelina Jolie Styles Jeggings and Sneakers

Angelina Jolie’s wardrobe is fairly predictable: There are requisite all-black outfits, polished separates in neutral colors, and fuss-free red carpet looks. But we aren’t usually privy to her more casual outfits, which…

How to Wear Leggings in 2019

Like us, you probably have a stack of leggings in your closet waiting to be paired with the rest of your wardrobe in fresh ways. That’s where legging-loving celebrities and models…

How Tyler Haney Founded Outdoor Voices at 25 Years Old

Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each…

These Are the Best Legging Brands, Period

I always say that regardless of what you’re buying, it never hurts to get a second opinion—or eighth. Whether it’s a big investment, an update of an essential, or a…

The Dos and Don’ts of Wearing and Buying Lingerie

Lingerie is downright beautiful, but it can also be downright terrifying. For some, it takes the world of undergarments to a completely unexplored place. Garter belts? Teddies? Balconettes? Chemises? Yes,…

These 7 Shoe Trends Are Officially Out

Just as new trends come in, others make a swift exit from the fashion scene—and shoes are no exception. While there are plenty of footwear trends that will ultimately stand…

5 Hot Beauty Trends Coming Straight Out of NYC

Summer 2019 is just barely winding down in the regular world, but in the fashion world, we’re already looking ahead to S/S 2020. Yes, that’s right. This past week’s New York Fashion Week showcased…

The Fall Dress Trend Everyone Is Already Wearing

Sure, fall hasn’t technically started yet, but if you’ve learned anything about fashion girls through reading Who What Wear, then you know they started wearing their favorite autumn-ready trends and pieces…

The 16 Best Celeb Beauty Looks of the Week

Welcome to Who What Wear’s weekly rundown of the best celebrity beauty looks. Each week, we’ll take you through our curated selection of the most enviable hair and makeup showings…

10 Beauty Bloggers Who Leveled Up in 2019

In 2019, the word “blog” encompasses so many different modes of content creation. From traditional blog websites to YouTube vloggers-turned-wordsmiths and now Insta-blogs that utilize Instagram photo captions to share…

The Woman Behind Cult-Favorite Bakery Milk Bar

Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each…

This Under-$50 Trend Just Blew Up Overnight

And just like that, another major accessory trend appeared out of thin air and showed up all over our Instagrams. The trend we want to talk about today is oversize scrunchies….

The Top 10 Vegan Makeup Brands, Ranked

In case you hadn’t noticed, a vegan lifestyle is about as trendy as pumpkin spice lattes right now. Oftentimes, the pain point of the lifestyle is not the diet—it’s finding suitable products for every other…