Music charity the London Music Fund has announced a new, well, London music fund in partnership with YouTube Music. It’s called Amplify London. It will support young musicians in the capital aged between eleven and 21, giving them access to mentors and training, as well as cold, hard cash.
Working with music organisation Sound Connections, projects that successfully apply for funding will begin in the spring. The fund’s key aim is to support disadvantaged young musicians, with a focus on ‘urban’ music.
London Music Fund patron, London Mayor, Sadiq Khan says: “Music has the power to transform lives and the support of the London Music Fund has helped so many young Londoners to realise their potential. I’m delighted that this innovative new partnership will enable the fund to expand its work, supporting more young artists and grassroots music organisations”.
Head of EMEA Music Partnerships at Google, Christina Matteotti, adds: “We are so proud to be continuing our partnership with The Mayor of London to support The London Music Fund. Making music more accessible, empowering young artists, and supporting innovative work in communities are important priorities for us at YouTube, and we look forward to seeing their future success”.
Launched in 2011, the main London Music Fund offers instrumental scholarships to children from low income families, and works with arts organisations and music hubs to provide greater access to music education.