A pair of extremely prominent YouTube (GOOGL – Get Report) influencers on Friday were set to launch their long-awaited makeup line over Shopify (SHOP – Get Report) — and according to a number of tweets, their plan hit a wall as the e-commerce provider’s technology collapsed on their site under the demand from customers.
Jeffree Star and Shane Dawson had created the Conspiracy line of eyeshadow, lipstick and accessories. Here’s responses from the creators:
I highly doubt shopify is down because of a launch from 1 store. they have 1,000,000 stores…. and a lot of stores with a lot more daily traffic.
It’s a platform issue.
IM SO SORRY! my heart is breaking. i don’t know what to do but jeffrees team and the shopify team have been doing everything they can. we are all in a room pulling our hair out to make this work https://twitter.com/bambifl_/status/1190332834021597184 …Nicole@bambifl_
I legit had everything in my cart I put my card info I did it all and then it took me right back here I’m gonna cry @JeffreeStar @shanedawson
Shopify couldn’t immediately be reached for comment.
The Ottawa company’s shares were up 0.5% at $315 in trading Friday. The stock is down 23% since it hit a 52-week high above $409 late in August.
Shopify was previously a holding in Jim Cramer’s Action Alerts PLUS. During his September members-only conference call, he explained why he exited the position on the stock’s near parabolic move higher.
Here are some tweets from irate customers who failed to see their purchases go through: